This lecture has focused on the communication aspect of design.
Company internal: use of newsletter and bulletin. Intranet is now a platform used by every company, which eases communication between employees and between the upper level of the company and its employees.
Company external: product’s shape, brand image, advertisement style, trends launched by brand, sponsorship (including charities)
Use of design to express emotions. Perception helps form a mental picture. For example, the font used in a brand’s logo states an idea of the company, like “The Times” or “Le Monde” newspapers who communicate seriousness and information through the use of colour and font style.
Brief on Project A filed trip, with assignment of famous locations of London for the project
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