Lecture notes 1

Presentation of the module, including the attendance policy.

Brief of Project A and task for next week, using “Profiting by design” by Chris Bedford.

Include at least 3 sources in your essay.

Explanation of how to get to the museum of Design. Need info and pictures.

Chris Bedford describes in “Profiting by design” how design is included in business and how businesses put more and more focus on the design aspect than in the past. Different studies have proven that the impact of design on a product’s success is significant and should not be under estimated.

Lecture notes 2

Study of different accomplishments that design has made for businesses all around the world. It explores all the main aspects in which design can definitely be a value added.

First of all, design is not only about the development of a product. Design constitutes the environment in which people will live in. Thus, the design of companies’ headquarters and retails will impact on the way business will be done in these companies. For instance, Google has built spacious offices where employees can walk in a spacious environment, including numerous conference rooms and lounge places to let any employee make up his mind and think about a future product. Some firms have used design to decorate their stores in order to set a clear image of the brand in customers’ minds. Apple is a perfect example of it, with shops using only black, white or silver with almost no text displayed.

Product design is usually the main expenditure of a business for design. This is the design that customers will see the most and usually in their hands. It will give the final message that the brand wants to communicate to the market. Moreover, innovation is linked with design; any invention needs an adequate design that will make the creation a success. It could come from novel products, engineering design, development of solutions within an industrial system.

Package design is also another important aspect of a product’s perception, it is considered as “the door” of a product, so this door needs to be perfectly compatible with the product itself and the way the customer will touch this package.

Environmental issues have been significantly used in design with sustainable design becoming important. Web design has also become a large sector of design.

Lecture notes 3

This lecture has focused on the communication aspect of design.

Company internal: use of newsletter and bulletin. Intranet is now a platform used by every company, which eases communication between employees and between the upper level of the company and its employees.

Company external: product’s shape, brand image, advertisement style, trends launched by brand, sponsorship (including charities)

Use of design to express emotions. Perception helps form a mental picture. For example, the font used in a brand’s logo states an idea of the company, like “The Times” or “Le Monde” newspapers who communicate seriousness and information through the use of colour and font style.

Brief on Project A filed trip, with assignment of famous locations of London for the project

Lecture notes 4

Impact of design on business.

Innovation’s success depends on design, so they are strongly linked.

Design in business = competitive advantage, image, strategy of growth, …

Design as a creative process: modification, improvements, and visionary process. It ends up with the evaluation of the realisation of the product. Illustration of the product.

Lecture notes 5

Impact of design on the economy and the world

• -       Stimulate innovation: national competitive advantage + politically motivated investment
• -      Boost national competition: injecting creative responses
• -      Promote national competencies
• -      Improvement within the quality of design of products/services + delivery
• -      Customers’ expectations

Design in weapon development

• -       Gives the country an advantage over its competitors regarding the weapons market share
• -       Increase of national’s defence system + offensive

International competition includes several factors:

• -       National budget deficit/surplus
• -       R/D
• -       Consumption level
• -       Technology
• -       Social situation

Design can also be used to boost the national demand for a certain type of product. For example, Qatar has a really high rate of building construction (by foreign companies) in the last several years due to its economic boom. Thus,  the national Qatari government has decided to look for companies who can fulfil their construction requirements. “Smart” building technologies are welcomed, including high safety and efficient standards. Innovation and sustainability are words that can now be linked with Qatar, as their government’s goal is to achieve an economic boom, which will not harm the environment. GEZE Middle East, a German building company has won the bid to build a couple of buildings that will include new safety and sustainability systems.

Genius

www.pelourinho.com/movies/c003702

Cool Packagin Design

Daily people are dying throughout the world of diseasescaused by smoking. This package concept shows how close this problem isto us. As every day each smoker carries this problem in his/her pocket.They carry death.

Experiment in cardboard packaging as well as in communication. It represents the content of the product in the simplestt way, both through word and image. The packaging is the same dimension as a 2L milk carton

Basically, the drawings were created during our afternoon monthly designer meetings at DDW. He grabbed a "to go" coffee from a cafe across the street from their studios.  During the meetings, the designer started drawing on the cups as a way to pass the time while they discussed various design topics

Jooze is a fictional company that manufactures fresh fruit juices, catered especially to kindergarten and primary school students. It is a company that believes that healthy eating habits should begin at a very young age.

The shape of the logo is inspired by the shape of a sliced fruit, and the handwritten typeface used is to portray a sense of fun, hands-on personality and characteristic that appeals to kids and toddlers.

packagin project for IKEA. theye had to pick a brand that was already established, but re-design for them. they chose an unconventional package for IKEA's lightbulb line. Its a box that doesn't require glue, so its easier to produce and recycle.

Discovered by this minimalist packaging with two piles alkaline by way of salt cellar and pepperpot. Conceived by Antrepo Design Industry, a studio from Turkey, they are available in red and turquoise blue, or black and white.

Packaging design for a fictional drink

Superb packaging created for the Stereo Earphones Headphones RP-HJE 130 Panasonic. Designed by the German agency Scholz & Friends, this packaging was inspired by the shape of a musical note for an effect as effective as simple.